The Startup of You by Reid Hoffman (LinkedIn co-founder) and Ben Casnocha is more than a career guide—it’s a mindset shift for navigating today’s fast-moving, opportunity-packed world. Whether you’re launching a startup or climbing the corporate ladder, this book teaches you to think like an entrepreneur—about yourself.
Instead of waiting for job titles or permission, Hoffman and Casnocha show you how to build a personal brand, invest in your network, and constantly adapt like a startup would in a competitive market. It’s about treating your career as a living, evolving product—one that needs constant iteration, bold bets, and strategic pivots.
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