The Innovator’s Dilemma By Clayton M. Christensen

Why do market-leading companies collapse while startups rise to dominate entire industries? The Innovator’s Dilemma by Clayton M. Christensen answers that question with bold insight and deep research. This business classic reveals a paradox: companies fail not because they make bad decisions—but because they make good ones that protect their current success and ignore the future.

Christensen introduces the concept of disruptive innovation, showing how smaller, scrappier companies introduce simpler, cheaper technologies that eventually overtake incumbents. Through compelling case studies from tech, manufacturing, and retail, he breaks down why traditional strategy often fails in the face of fast-moving change—and what smart leaders can do to break the cycle.