Running Lean By Ash Maurya

Running Lean by Ash Maurya is the ultimate startup playbook for turning ideas into scalable, profitable businesses—without wasting time, money, or energy. Inspired by the Lean Startup movement but tailored for real-world execution, this book walks you through a step-by-step system to validate your idea, test it with real customers, and pivot with precision.

Maurya introduces the Lean Canvas, a one-page business model that cuts through fluff and focuses you on what actually matters: the problem, your unique value, key metrics, and early adopters. From identifying the riskiest assumptions to running continuous experiments, this book helps you build products that solve real problems for real people.

You’ll learn how to:

• Find and engage early adopters fast

• Test pricing and positioning before writing a single line of code

• Avoid building things nobody wants

• Make data-driven decisions, not emotional ones