Influence: The Psychology of Persuasion By Robert B Cialdini (Local Print)

Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a groundbreaking classic that reveals the psychological principles behind why people say “yes” — and how to apply these insights ethically in business, marketing, sales, and everyday life.

Drawing from decades of research, Cialdini introduces six powerful principles of persuasion: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity. Each principle is backed by real-world examples and experiments, making the lessons easy to understand and apply immediately.

Key insights from the book:

• How small requests lead to big agreements through the principle of commitment

• Why people trust and follow authority figures — and how to establish your own credibility

• How social proof (what others are doing) influences behavior more than we realize

• Why urgency and scarcity drive quick decision-making

• How likability and connection can dramatically increase your influence